Certificate Program Copywriting
Co-ordinator: Assistant Professor Özlem Görey
E-mail:          gorey@boun.edu.tr

The copywriting certificate is intended to provide students with an understanding of copywriting within the fields of media and advertising. The program is open to undergraduates enrolled in any department of the School of Arts and Sciences with a cumulative average of 2.25 and above. The courses required to complete the copywriting option leading to a copywriting certificate are the following:

Descriptions of the courses required to complete the program are as follows:

ENGL 111-112 Expository Writing (or Advanced English) 3+3 credits

The objective of the couses is to enhance students’ communicative skills in writing with special emphasis on unity, clarity, and coherence of expression as well as on mastering forms of argumentation, description, comparison and contrast. How to do library research and how to write a research paper are two important components of the courses.

History of Art (HIST or FA)
3+3 credits

Two courses coded HIST or FA are required. The chosen courses have to be in the area of History of Art.

CL 311 Mythology
3 credits

The course comprises readings in the major mythologies of the world. It examines the nature of myth with emphasis on relevant anthropological considerations and on the use of creative writers, past and present, have made of mythological themes.

LIT 311 Copywriting for marketing and advertising
3 credits

The course discusses employment of the media for response-generating advertising.

LIT 411-412 Copywriting I&II
3+3 credits

A year course given in Turkish and designed to make students specialized in producing copy for the media. Mastery of the required skills through class practice and home assignments is further reinforced by in-class critique and discussion